Led by BLOOM Imprint’s editorial director (and Slow Flowers Society founder) Debra Prinzing, and creative director Robin Avni, the new digital magazine delivers news, features, profiles, columns, and essays — and beautiful photography — tailored to the Slow Flowers Community across all facets of the floral marketplace. The audience includes flower farmers and floral designers, but also the gardening consumer who the editors call “floral practitioners.” The potential to serve this market with fresh, new, floral content is larger than ever. A recent survey identified that 21 million Americans became first-time gardeners in 2020 — and they have continued digging in the soil ever since.
The publication is viewable as an online magazine flipbook. It is free to members of Slow Flowers Society. and there are free podcasts and book reviews and much more. https://www.slowflowers.com/
