Boston Flora

Tag: Rochelle Greayer

  • Thursday, July 30, 2:00 pm – 3:00 pm Eastern – From Columns to Clicks

    Join the Garden Conservancy on July 30 at 2 pm for a virtual roundtable exploring the evolving state of garden media. Our distinguished panelists and moderator will examine the forces shaping today’s information ecosystem and share practical guidance on finding trusted, useful, and inspiring resources for your gardening questions.

    Where can gardeners turn for reliable news and information today? What seems like a simple question has anything but a simple answer. Gardeners are more information-hungry than ever as our aesthetic sensibilities broaden, and the sources we rely on continually shift and evolve. Our questions, often driven by climate and ecology, are increasingly specific to region and context, even as many local newspapers retire longtime garden columns or disappear altogether. At the same time, other legacy media are adapting and even thriving with new niche magazines and an expanding roster of gardening titles from major book publishers. Then there’s digital sleuthing! AI-enhanced search results appear wonderfully authoritative but have been shown to hallucinate answers. And online plant databases (though invaluable) can be unwieldy, opaque, or intimidating. Blogs may be waning in popularity as Substack and social media rise, but the explosion of voices makes it harder than ever to distinguish sound advice from sponsored content. In short, garden media has reached an inflection point—and it’s time to take stock. $5 for Conservancy members, $15 for non-members. Register at https://www.gardenconservancy.org/events/web26-from-columns-to-clicks

    Moderator MARGARET ROACH is a longtime garden writer—first for Newsday newspaper, then for Martha Stewart Living (where she became the company’s EVP/Editorial Director) and the last six growing seasons for The New York Times. She also creates a website, podcast, and weekly newsletter called “A Way to Garden,” the title of her 1989 book that was reissued in 2019 in an all-new edition. Margaret has written several other books, including in 2013 The Backyard Parables. Her public-radio podcast, called A Way to Garden, is in its sixteenth year.

    Panelists include:

    KEVIN CLIFF (aka @theplantpapi)

    ROCHELLE GREAYER

    REBECCA McMACKIN

    STEPHEN ORR

    You will receive the webinar link directly from Zoom. A recording of this webinar will be sent to all registrants a few days after the event. We encourage you to register, even if you cannot attend the live webinar.

  • Sunday, May 3 – Thursday, May 7 – Brandywine Valley in Bloom

    Join the American Horticultural Society for a springtime journey May 3 – 7 through the Brandywine Valley, one of America’s most celebrated garden regions. Immerse yourself in the artistry of world-renowned estates, innovative contemporary gardens, and living horticultural history. Hosted by Rochelle Greayer, Editor of American Gardener, this delightful program combines immersive garden visits, expert-led tours, and inspiring conversations with some of the region’s most acclaimed garden creators. Comfortable accommodations at the charming Brandywine River Hotel make this an ideal home base for an unforgettable horticultural adventure. Trip highlights include visits to Longwood Gardens, Winterthur, the Mt. Cuba Center, the Scott Arboretum of Swarthmore College, Chanticleer, and Bartram’s Garden, and enjoy a special visit with acclaimed gardener and author David Culp at Brandywine Cottage.

    Contact: Travel Study Department
    703.768.5500 ext. 117
    travel@ahsgardening.org 

  • Friday, November 1, 2:00 pm – 3:00 pm Eastern – Building a Gardening Culture Through Media, Online

    Join Rochelle Greayer, the new editor of The American Gardener, for a conversation with AHS director of national programs Courtney Allen about the power of communications to create communities of plant lovers. As the author of a book, blog, magazine, and newspaper about horticulture, Greayer is at the forefront of gardening education. Hear her thoughts on gardening trends, how gardeners learn about them, and how gardeners create those movements together. This November 1 webinar at 2 pm Eastern is $15 for AHS members, $20 for nonmembers, and you may register at www.ashgardening.org

    As a garden expert, landscape designer, and entrepreneur, Rochelle Greayer founded Pith + Vigor, a newspaper, online magazine, and education platform, and she created the acclaimed blog Studio ‘g’, (named one of the top ten gardening blogs by Better Homes & Gardens). She also co-founded Leaf Magazine and contributed to Apartment Therapy as the original creator of the weekly column “The Gardenist.” For the last five years, she has been seen, every spring, talking about plants on the Home Shopping Network. A graduate of the English Gardening School in London, England, Rochelle has designed gardens for private residences and hotels worldwide since 2002. She has contributed to several gardening books and published her first solo work, Cultivating Garden Style, in 2014. 

    Her diverse background also includes co-founding the Harvard Farmers Market and a previous career as a physicist and rocket scientist. Rochelle is excited to take on the editorship of America’s oldest gardening magazine, to continue AHS’s long tradition of publishing informative science-based garden and horticultural stories, and to bring a new face to the magazine—one that reflects the modern gardener.   

  • Friday, June 26, 9:30 am – 3:30 pm – 11th Annual Garden Symposium: Artful Gardens, Creative Design

    Designing and cultivating a garden creates opportunity for artistry, style, and creativity. On June 26 from 9:30 – 3:30, Coastal Maine Botanical Gardens welcomes three innovative landscape designers and garden writers who embrace and emphasize art and creativity in design. Join us for an inspiring day that will help you learn to unleash your own artistry and style to create beautiful garden spaces. Lectures topics and speakers will be Express Yourself: Cultivating Garden Style with Rochelle Greayer; The Art of Growing Food: Elevating Ordinary to Extraordinary with Ellen Ogden; and Creating the Places of Beauty and Meaning with Julie Moir Messervy.

    $85 for CMBG members, $100 for nonmembers, which includes continental breakfast, box lunch, and Gardens admission. Register online at https://reservations.mainegardens.org/Policies.aspx or call 207-633-4333.