What do Rihanna, Anne Hathaway, and Reese Witherspoon all have in common? Tucked away on the 7th floor of a building in the heart of the New York City’s Garment District is a century-old business that has created fabric flowers for everyone including A-list celebrities and film & television productions. It’s time to explore the origins of a once flourishing industry, and see the very last facility of its kind in New York where these floral creations are all made — one individual flower at a time.

Join New York Adventure Club for a virtual showcase of M&S Schmalberg, a fourth-generation family-owned business in Manhattan’s Garment District that has been hand-making custom fabric flowers for over 100 years.

Led by owner Adam Brand, our virtual experience with the last custom flower maker in New York City will include:

• An overview of the artificial flora industry, and how fast fashion and offshoring have affected the niche fashion craft
• The history of M&S Schmalberg, from brothers Morris and Sam Schmalberg starting the business in 1916, to becoming the premier fabric flower makers for top fashion designers including Oscar de la Renta, Ralph Lauren, and Marc Jacobs
• A digital walkthrough of the historic factory to see the fabric flower process from beginning to end — from cutting out the fabrics in a myriad of different designs, to hand assembling petals into tulips, carnations, or other varieties
• Exclusive videos showcasing the century-old cutting machines and custom-made hydraulic presses in action, all manually operated by the company’s veteran artisans

Stick around afterward for a Q&A with Adam — any and all questions about fabric flowers are welcomed and encouraged! Can’t make it live? Don’t worry, you’ll have access to the full replay for one week. $10. Register at www.nyadventureclub.com